This is a great article if your interested in branding, evolving brands or just interested in Jay-Z and how he manages his brand.

“I’m indie, and Jay went corporate.” Dash says this so many times in the space of an evening that it’s likely what he employs at bedtime instead of counting sheep.

Also detailed is how the whole Roc-A-Wear deal went down and how Jay-Z bought out Dame for $30 million and turned around sold it and made $204 million. Yikes. A line of Hotels and more also mentioned.

Check it out.

LINK: How Jay-Z Does Business